Retailer-branded smart phone shopping

Thin-client mobile shopping app for Android or iOS. Optionally integrated with existing retailer mobile applications.

Reflects loyalty discounts and coupon savings

Shoppers always see their discounted prices and totals during shopping, including loyalty discounts and coupon savings, plus the ability to apply electronic coupons.

Personalized offers and promotions

The solution is architected to allow for up-sell and cross-selling of items—delivered in-context throughout the shopping experience

State-of-the-art scanning capability with Honeywell Swift Decoder

This high-performance barcode scanning software provides consumer smart phones with fast and accurate scanning of barcodes from any direction on a product and reduces costly errors by eliminating misreads.

Personalized in-store communications and alerts

Extensible capability to send personalized information to the shopper during their store experience—e.g. “fresh bread available in the bakery”, “your prescription is ready”, “see our daily specials”, etc.

It’s fast, easy, and fun

Shoppers scan items (at any angle) to add them to the current transaction. When finished, shoppers can pay at any POS register, self-checkout, or a dedicated self-service pay station.

A better way to connect and interact with shoppers

By connecting the retailer to the consumer throughout the shopping experience, TCx Amplify creates a two-way interaction that provides valuable insights for the retailer, while delivering unobtrusive messages and alerts to shoppers.

Offers and promotions at the point of decision

Boost your average basket size and profit by influencing buying behavior at the point of decision—while shoppers are still in your aisles.

Associate line/queue busting made easy

TCx Amplify’s associate line/queue busting capability gives retailers greater flexibility to increase shopper satisfaction and boost checkout throughput during peak demand periods.

Simple and fast

Store associates can scan a customer's order while they wait in line, then print a suspend/retrieve label so they can complete their payment when they get to the register.

Flexible configuration

Works with a variety of devices, including supported retail-hardened smart handheld devices and supported wireless printers

TCx™ Amplify

With Toshiba TCx Amplify, today's ultimate personalized shopping experience is in the hands of the consumer. Retailers can create a more engaging, interactive shopping experience with Toshiba’s consumer mobile shopping and associate mobile line/queue busting solution.

Consumers today expect to use their smart phones as they shop. According to a recent retail study, more than fifty percent of shoppers surveyed say they want to use a mobile device while shopping, and to do final checkout at a self-checkout station.1 In another recent study, nearly 7 out of 10 shoppers reported that smart phones “are likely to become an integral part of the shopping journey."2

Responding quickly to these consumer expectations with mobile technology not only improves customer service and loyalty, it helps retailers increase their own productivity and revenue. Mobile shopping empowers retailers to engage with shoppers throughout the shopping process—creating new ways for them to differentiate themselves and build brand value among their most influential customers.

What is TCx Amplify?

  • It’s a new way to shop. Toshiba’s TCx Amplify creates a personalized, end-to-end mobile shopping experience for consumers.
  • It's a new way to promote. Boost your average basket size and profit by influencing buying behavior at the point of decision—while shoppers are still in your aisles.
  • It's a new way to connect and interact. Create a favorable brand image while enhancing the store experience.
  • It's a new way to check out. Mobile shoppers enjoy a faster, easier checkout experience, plus retailers enjoy greater front-end throughput and efficiency.
  • It’s also for store associates. TCx Amplify’s associate line/queue busting capability gives retailers greater flexibility to increase shopper satisfaction and boost checkout throughput during peak demand periods.

Consumer Mobile Shopping—TCx Amplify gives retailers the ability to differentiate themselves with a more interactive shopping experience, building brand loyalty, and increasing the effectiveness of promotions, while offering a faster, more convenient checkout option for mobile shoppers. Delivering information to customers directly on their personally owned smart phones opens up a world of opportunities for retailers. By connecting the retailer to the consumer throughout the shopping experience, the Toshiba Mobile Shopper solution creates two-way communication that provides valuable insights to the retailer while delivering unobtrusive messages and alerts to the consumer.

Associate Mobile Line/Queue Busting—The solution also gives retailers a powerful associate line/queue busting capability, making them more versatile during peak shopping periods. Associate mobile line/queue busting increases shopper satisfaction while boosting total store throughput.

With TCx Amplify, both consumer mobile shopping and associate line/queue busting are a natural extension of the store's existing POS solution, expanding the value of existing investments, and creating a more satisfying store experience for shoppers which drives increased revenue and greater front-end efficiency in the store.

12011 Forrester, Market Overview: Mobile Commerce Solutions for Retail
2FMI.org “Tomorrow’s Trends Delivered Today: Food Retailing 2013” Report

Feature

Benefits

Retailer-branded smart phone shopping

Thin-client mobile shopping app for Android or iOS. Optionally integrated with existing retailer mobile applications.

In-aisle promotions

Architected to allow for up-sell and cross-selling of items while the customer is shopping—optionally using the POS Integration Hub which is based on Toshiba DIF software.

In-store alerts and messages to shoppers

Extensible capability to send personalized content to the shopper during their store experience—e.g. “fresh bread available in the bakery”, “your prescription is ready”, “see our daily specials”, etc.

State-of-the-art scanning capability with Honeywell Swift Decoder

This high-performance barcode scanning software provides consumer smart phones with fast and accurate scanning of barcodes from any direction on a product and reduces costly errors by eliminating misreads.

Sub-second response times

TCx Amplify is a store-optimized, high-performance solution, designed for the demanding high-volume retail store environment.

“My price” and “My total”—shoppers see their personalized, loyalty-based, discounted prices and totals during shopping

The solution is architected to leverage a single version of business logic for all touch points in the store (e.g. POS registers, self-checkout, and mobile) with respect to loyalty, pricing, discounts, and payments. TCx Amplify is not a “stand beside” solution—it’s tightly integrated with the POS system in the store.

Exception framework Minimizes shopper interruptions during shopping, but protects the retailer by ensuring that any POS exceptions (e.g. age verification) are handled during checkout at the self-service pay station or other front-end POS register.
Trust Level Management

Makes auditing smarter by incorporating shopper history and other factors. TCx Amplify provides a configurable Trust Management Service. For retailers with an existing solution, it's also possible to leverage a retailer-provided trust service.

Wi-Fi offline capability

Shoppers can continue scanning items if a wi-fi disruption occurs; the solution will automatically “catch up” when wi-fi is restored.

Failover support for virtual sessions

If a controller that is maintaining a shopper’s transaction fails, the Mobile Engine will connect to backup controllers and replay the shopper’s transaction. This eliminates the need for the shopper to rescan their transaction.

Mobile session recovery on another phone

If a phone becomes disabled for some reason in the middle of a shopping trip, the shopper’s session can be recovered on another phone or a retailer-provided smart device using the shopper’s loyalty ID.

Price check

Shoppers can quickly check the price of any item before deciding to purchase. If implemented by the retailer, the price will be the shopper’s loyalty price.

Fast and easy check out—at any front-end register or a self-service pay station

The solution is pre-integrated with Toshiba checkout options, including standard POS registers (with SI GUI or VisualStore) and Toshiba Self-Checkout (with CHEC) or a mobile-optimized self-service pay station (also using CHEC).

Self-service scale

TCx Amplify provides a complete self-service scale capability that allows shoppers to easily self-weigh their fresh produce, then synchronize automatically to their smart phone label. (The self-service scale can optionally be configured to also print price-embedded barcode labels.) Combined with supported hardware components from Toshiba and 3rd-party scale manufacturers, this provides retailers a complete weights and measures certified solution for self-service weighing of produce items—ideal for the fresh foods area of the store.

Reporting

Daily reporting for statistics and utilization history—enables retailers to track usage and better understand how to optimize the solution operationally.

Associate line/queue busting solution for greater throughput and versatility during peak shopping periods

Retailers can better manage peak operating periods by deploying additional store associates to the front-end. Combined with supported retail-hardened smart devices and supported wireless printers, Toshiba TCx Amplify enables store associates to scan a customer's order while they wait in line, then print a suspend/retrieve label so they can complete their payment when they get to the register. This not only makes the line go faster, it also results in a net increase in total store throughput during the busiest shopping periods of the year.

Works with a variety of POS solutions

Works with Toshiba POS solutions including 4690 OS-based solutions (e.g. SurePOS ACE, SA, GSA, CDSA) and VisualStore. Plus, it's architected as a highly-extensible solution that can integrate with additional or 3rd party POS systems.