Self-service is all about empowering people: Empowering customers to take control of their shopping journey and empowering retailers to think differently about their stores’ possibilities.
A critical part of that elevated service is streamlining what goes on behind the scenes, so when your associates need to check for backstock, help a customer place an online order or track down a one-of-kind item, there are systems in place to support them.
Today’s stores don’t just exist to help customers stock their pantries and tackle to-do lists – they’re in a unique position to deliver a personalized journey for customers.
Catch problems before they create issues for your store and your customers.
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More than just an interactive touch screen, digital signage is another opportunity to tell your brand’s story. Creatively fuse digital content and physical shopping to create an unforgettable experience that entertains and engages your customers.
Ensure your payments solution has the performance, flexibility, and support that supports your business’ long-term growth. All while offering your customers the choice of how to pay.
A retail-optimized operating system that’s designed to excel in the high-availability, high-stakes retail environment, giving you the peace of mind to operate your stores reliably and securely.
Optimize every interaction with your customers to drive loyalty. With TCx Vector, you can combine powerful analytics and reporting tools to create more targeted promotions and inspiring shopping experiences.
From generating new ideas to fine-tuning technology solutions, our team is focused on empowering retail that supports your business needs and make the most of your investments. Using our extensive retail and technology expertise, we work with you to understand your businesses, then create tailored solutions, blueprints and strategies to help you meet your goals.
When you don’t have to spend time worrying about the complex, time-consuming tasks that keep your business moving, you can spend more time dreaming bigger, solving enterprise-wide problems and anticipating your customers’ needs. Whether you need installation services, loss prevention analytics, helpdesk services or more, our experts can help.
Keeping your systems up and running is mission-critical. Whether you need traditional hardware break/fix support, multi-vendor wall-to-wall maintenance or proactive availability services, we’re here to keep your stores operating smoothly.
With our financing options, you can invest in new retail technology solutions on a flexible, pay-as-you-go basis. When you enroll in monthly payments, you can free up capital to invest in other parts of your business, stay current with the latest technology and update services as your needs change.
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Customer loyalty has always been a major consideration for retailers and finding the right way to engage consumers and encourage them to keep coming back constantly evolves as shoppers have shown that they are willing to flow between brands and retailers to get what they need. This became even more apparent as retailers had to adapt to deliver new shopping experiences in 2020. Burgeoning technology innovations and non-traditional digital shopping methods that had previously been popular among smaller groups quickly became more mainstream. Especially during this time, consumers changed how they preferred to shop and many of those preferences are expected to remain as they have seen how it can make their experiences easier. Now, to succeed in a post-COVID world, retailers need to understand how to keep customers coming back again and again.
Here’s what we’re watching for in 2021:
1. Increased use of alternatives to traditional, cashier-led checkout
In the last year, consumers made a substantial shift towards digital shopping. Over the next two years, contactless payments are expected to grow by 190% and 52% of retailers currently use or plan to implement consumer mobile checkout. In our April 2021 survey, we found that retailers in 2020 saw:
Retailers adjusted to accommodate these shopper behaviors and will now have to consider what their needs will be and what steps they may need to take if new approaches to digital promotions in order to expand their consumer reach for these new shopping methods. With the significant increase of availability of these methods becoming common across brands, stores will have to find the right incentives delivered in personalized ways to overcome competitors and win back customers.
2. In-store shopping is expected to rebound
From store-level fulfillment to curbside delivery, and from traditional checkout to buy online, pick up in-store, brick-and-mortar stores have still been critical for retailers over the last year. Alternative shopping methods may have gained popularity, but in-store shopping isn’t going anywhere. As shoppers begin to feel comfortable returning to physical stores, retailers will see an increase in traffic and longer times shoppers spend there; in-store sales are expected to increase by 7% in 2021. Physical locations are still a very valuable part of the customers’ retail experiences so stores will need to figure out how to deliver relevant, customized in-store and cross-channel promotions that will encourage shoppers to come back to their stores and build loyalty with rewards programs and benefits that will turn them into repeat customers.
To succeed through 2021, retailers must embrace and prioritize new experiences and technologies that will keep current customers, turn occasional shoppers into loyal ones, and consider moving to a microservices platform that enables the quick and easy creation of relevant, personalized promotions. 39% of companies we surveyed said they use or plan to adopt new and emerging technologies like microservices architectures to capture important data about their customers (which can be used for more tailored promotions programs), and 41% of food, drug, and mass merchants said they intend to adopt technology that will directly boost customer loyalty.
Toshiba’s ELERA Promotions is a user-friendly solution that helps retailers deploy a wide variety of promotions for a cohesive customer experience. A key microservice within the ELERA Commerce platform, ELERA Promotions enables retailers to easily create, deliver, validate, award, print, and log promotions to create a more engaging and valuable experience for every shopper.
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