November 1, 2019 •

Retail is currently experiencing a renaissance where the role of the store is changing rapidly. Convenience, customer-focused service, and basic omnichannel services are standard expectations and no longer serve as differentiators for stores. Retailers must now fundamentally change their store formats in order to deliver shopping experiences that engage customers. That means retailers must create unified shopping experiences by orchestrating new investments in technology alongside mission-critical store systems to exceed expectations in this new digital age.

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