Toshiba Brings Brilliant Commerce to Life at RBTE

Toshiba to Demonstrate New Innovative Retail Solutions in Stand 577

May 8, 2017

RBTE, London, UK

Toshiba Global Commerce Solutions, Inc. will showcase a broad variety of retail solutions in Stand 577 during the Retail Business Technology Expo (RBTE), Europe’s fastest growing annual event for retail and hospitality, held 8 – 9 May in Kensington Olympia. Toshiba innovation enables Brilliant Commerce™ allowing retailers to deliver enriched shopping experiences, gather actionable insights and provide a frictionless checkout through our deep retail expertise and broad portfolio of services and solutions.

Some examples of Toshiba retail innovation being featured on the show floor include:

  • Engaging consumer shopping journeys on the path to Brilliant Commerce, seamlessly flowing from online to the retail store including shopping lists, click and collect and home delivery
  • New TCx Elevate commerce platform that elevates digital retail journeys, including TCx™ Elevate point of sale (POS) applications demonstrating mobile shopping and customer self-service solutions
  • New solutions that leverage facial classification to provide actionable consumer insights:
    • Up Sell – an engaging lift 'n' learn self-service interactive display for product education and comparison
    • Cross Sell - a real-time, interactive style advisor display for associate-led concierging
  • Touchless Commerce with facial classification and a five-second checkout, shortlisted for the RBTE Innovation Trail and Awards, to be displayed in the ‘Winners Wall’
  • Experience bar featuring innovative checkout solutions including the newest TCxWave™ POS hardware
  • Digital signage solutions

At RBTE 2017, Toshiba will be featuring new enhancements that highlight the company’s innovations, with a focus on how technology can influence and augment the modern shopping journey. 

Toshiba is raising expectations in retail with TCx Elevate, a new digital commerce platform that allows retailers to revitalize their current systems by complementing, enhancing and extending retail capabilities, with minimal impact to their existing POS environment. Through this platform, retailers will be able to take advantage of new Toshiba applications, better integrate with third party solutions and even build their own.


Toshiba’s Consulting, Professional, Managed and Client Services experts provide the insights and foresight to help make a retailer’s vision and investments come to life. Whether a retailer has a few stores or a global presence, Toshiba is equipped to handle whatever issues the retailer is facing and anticipate the future environment with our flexible solutions.

Take a guided tour with demonstrations to see Toshiba’s award-winning portfolio of retail solutions in Stand 577.

To learn more about Toshiba’s retail solutions and RBTE activities, visit and follow Toshiba’s retail activities on twitter @toshibagcs  

About Toshiba Global Commerce Solutions

Toshiba Global Commerce Solutions is retail’s first choice for integrated in-store solutions and is a global market share leader in retail store technology. With a global team of dedicated business partners, we deliver innovative commerce solutions that transform checkout, provide seamless consumer interactions and optimize retail operations that are changing the retail landscape. To learn more, visit or engage on Twitter @toshibagcs

The information in this document represents current goals and objectives and is subject to change or withdrawal without notice.

Media Contact:

Renee Kiefer
Toshiba Global Commerce Solutions, Inc.