The retail environment isn’t getting any less demanding. Between tightening margins, intense competition and the convenience of e-Commerce, brick-and-mortar stores are challenged to drive value and maintain customer loyalty. Shopper behavior is also shifting, with consumers increasingly expecting a broad omnichannel experience that blends in-store service with online features like loyalty programs. To keep pace with changing consumer expectations while also controlling costs in today’s dynamic environment, brands need a set of infrastructure solutions designed for retail. Selecting a platform that can handle new technology integrations easily while surviving the perils of the checkout counter, the challenging environments of pop-up stores and the heavy demands of many specialty retail establishments is key to getting the highest return on that IT investment.
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