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Getting the Best of Both Worlds in Retail: Digital and In-store commerce are no longer distinct

By now, it’s clear that digital is not the death-knell of traditional retail. In fact, about 4,000 more stores opened than closed in the United States last year, according to a study by IHL Group. Large retailers that expanded in 2017 include Dollar General, Aldi, GNC, Tractor Supply and Ulta. Even digital retail king Amazon is expanding its brick-and-mortar footprint.

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